Photo © Sina Kelvani


Chinese Colors

Chinese Colors
by Du Yi

The image is for an advertisement campaign of hair dryer made by a home appliance brand called Lexy in China. It is intended to create the aesthetic of Chinese style to meet the mainstream demand by using traditional Chinese elements such as opera, fan, combined with modern fashion. With professional lighting, it produces stunning visual effects, fully illustrating our cultural confidence and national pride in the characteristics of the times, which is fervently enjoyed by young consumers.