2b+photo (Tobias Meier) specializes in storytelling photography for fashion and advertising. 2b+photo makes conceptual photography, with many intricacies that draw the viewer in. He carefully crafts the sets, backdrops and visual effects for contemporary photography with a pop-art and surrealist feel. His work is detailed and colorful, communicating brand aesthetics through highly stylized photography.

His portfolio features international designers including designers who have been featured at Paris Fashion Week. 2b+photo editorials have gained numerous international fashion photography awards from around the world including Paris, London, Tokyo, Moscow and New York.