My path towards photography was a bit weird and “twisted”. I began photography just 2 years and half ago when my wife’s uncle, who is a jeweler craftsman, asked me to help on promoting his activity on line. I had understood that the visual component was the key driver to create awareness on his brand. Therefore I proposed him to invest my time and his budget into my career path in product photography. I started from scratch without any knowledge in photograhy, without ever taking hand on a camera, without knowing where to start. Journey was tough but exciting and took me to have the first satisfactions: I took a certification in commercial photography, i won some photography context and lately i will be part of italian team for world photography cup. Actually I continue to shoot and explore new categories and tecniques, push hard to discover my style and being unique and absorb everthing to improve and move forward into product photography. Photography is my opportunity to demonstrate who i am, how i see the world and how i can impact other's life to convey emotions through art and imagery.